Netflix has taken cutting-edge television to a new high.
In a data point that’s sure to fuel more debates about quantity versus quality, Netflix broke its own record for the number of original episodes released in a single quarter — with 1,026 in the third quarter of 2022, according to a tally by the Wall Street firm MoffettNathanson.
That’s more than five times any other streaming rival: Amazon Prime Video and Hulu released 223 and 194 episodes, respectively, and Disney+ released 140 original episodes, according to the report. HBO Max, now owned by Warner Bros. Discovery, released 114 episodes in Q3 – significantly fewer episodes than usual and including the lightest slate for the service since Q2 2020, the second quarter after launch. WBD has been trimming HBO Max’s content slate in recent months in an effort to cut costs.
In total, Netflix premiered 159 original and exclusive shows in Q3, surpassing its previous record of 143 in Q4 2021 (which totaled nearly 900 episodes). Major TV titles released by Netflix in the last quarter include Ryan Murphy’s “Dahmer – Monster: The Jeffrey Dahmer Story” starring Evan Peters, which in its first three weeks became the second most-watched English TV show on Netflix (after “Stranger Things 4”).
Other trending releases were Neil Gaiman’s “The Sandman”, “Cobra Kai” Season 5, “Locke & Key” Season 3, and the docu-series “How to Build a Sex Room”. Additionally, Netflix dropped the final two episodes of “Stranger Things 4” on July 1 — an offer to lure the show’s fans into its third-quarter subscriber numbers.
Netflix’s surge in the third quarter came after a production slowdown related to production delays caused by the COVID-19 pandemic. And the bump comes as the US streaming market has plateaued at 81% of US households, according to data from a HarrisX survey commissioned by MoffettNathanson.
“Streaming’s penetration into American homes has matured, as have nearly all individual services
except for new entrants from Peacock and Paramount+,” the company wrote in its Q3 SVOD Tracker report. “Streaming services are no longer competing to add new customers to streaming, but rather to add (and retain) customers already in the streaming ecosystem.”
Source: Moffett Nathanson
Netflix has adopted a “something for everyone” strategy, as Netflix co-CEO and chief content officer Ted Sarandos has put it – though that doesn’t mean everyone will be a fan. everything on the performance. (Indeed, watching more than 1,000 episodes in a 90-day period would be nigh on impossible.) According to the streamer, customers watch an average of six different genres each month, ranging from drama to horror and comedy to kids.
So Netflix, delivering five times more gross TV tonnage than its closest competitors, seeks to cover the waterfront with things that appeal to a variety of tastes. But, of course, quantity isn’t everything, as the team at MoffettNathanson pointed out: Amid its lower-than-normal volume of originals in Q3, HBO Max released “The House of the Dragon “, the prequel series “Game of Thrones”. which was heavily marketed and was a strong audience draw. As of September 20, “HOTD” Season 1 averaged 29 million viewers per episode across all platforms.
In the meantime, note that the episode count does not include licensed second-run shows. For Netflix in Q3, these included The CW’s “Riverdale” Season 6, “The Flash” Season 8, “In the Dark” Season 4, “Dynasty” Season 5, and 4 of “Roswell, New Mexico”. Also in the quarter, Netflix released Season 6 of Moonbug Entertainment’s ever-popular preschool series “CoComelon.”
Netflix’s lineup of original TV shows in Q3 spans scripted, unscripted/reality, children’s and documentary formats, and includes a number of international productions. Some of Netflix’s non-English productions have been big draws, including five Korean shows that debuted in the third quarter like “Extraordinary Attorney Woo”, “Alchemy of Souls”, “Little Women”, “Young Lady and Gentleman” and ‘Narco-Saints’ – which have consistently featured in Netflix’s top 10 non-English TV rankings for the past five weeks.
Here is the list of TV shows released by Netflix in Q3 (all are early seasons unless otherwise noted):
July 2022
- Alba
- alchemy of souls
- another self
- Attack on Pearl Harbor: minute by minute
- Recruit behind the scenes
- Bad Exorcist (seasons 1-2)
- Big Timber (Season 2)
- Blown (Season 3)
- Boo, bitch
- Captain (Season 2)
- Car Masters: Rust to Riches (Season 4)
- Case Closed: Zero’s Tea Time
- Changing Days (Season 2)
- Control Z (Season 3)
- country queen
- Detective Conan: Zero’s Tea Time
- DI4RIES
- Dream House Makeover (Season 3)
- Extraordinary Prosecutor Woo
- fanatic
- Forged in Fire (Season 8)
- Gabby’s Dollhouse (Season 5)
- How to build a sex room
- How to change your mind
- It hurts like hell
- Jurassic World Camp Cretaceous (Season 5)
- keep breathing
- king of stones
- Komi can’t communicate
- Kung Fu Panda: The Dragon Knight
- Lego Ninjago (Season 5)
- Married at First Sight (Season 11)
- Mom, don’t do this!
- My unknown family
- No regrets in life
- Oggy and the Cockroaches: Next Generation
- Oh my baby
- Pororo and fairy tales
- Rebel Cheer Squad: A Get Even Series
- Remarriage & Desires
- resident Evil
- Ride on Time (Season 4)
- Sintonia (Season 3)
- StoryBots: Laugh, Learn, Sing (Collection 2 – Learn to Read)
- Stranger Things (Season 4 – Volume 2)
- Street food: United States
- Sunny Bunnies (Seasons 5-6)
- The Beauty Queen of Jerusalem (Season 2)
- The Flash (season 8)
- The House of Dark Secrets
- The longest night
- The Secret of the Skinwalker Ranch
- Uncle from another world
- Decoupled
- Virgin River (Season 4)
August 2022
- A sweep
- A model family
- Ancient Aliens (Season 4)
- Angry Birds: Summer Madness (Season 3)
- city of tall trees
- Minamdang Cafe
- Chad and JT go deep
- change days
- Club America versus Club America
- Deepa and Anoop
- Delhi Crime (Season 2)
- Drive Hard: the Maloof method
- echoes
- endless night
- family secrets
- Glow Up: The Next Makeup Star (Season 4)
- Hello, Verônica (Season 2)
- He-Man and the Masters of the Universe (Season 3)
- High heat
- History 101 (Season 2)
- I am a killer (Season 3)
- Indian Matchmaking (Season 2)
- Instant dream house
- Iron Chef Brazil
- Junior Baking Show (Season 6)
- Kakegurui Twin
- Cleo
- Lady Tamara
- Locke & Key (Season 3)
- Ludik
- Mighty Express (Season 7)
- month
- Never give up
- Never have I ever (Season 3)
- Partner path
- Pawn Stars (Season 13)
- Polly Pocket (Season 6)
- Queer Eye: Brazil
- Riverdale (Season 6)
- School Tales the Series
- Sell CO
- Super Giant Brothers
- Superbro (Seasons 1-2)
- Zenko Go Team (Season 2
- Tekken: Bloodline
- The Cuphead Show! (Season 2)
- The girl in the mirror
- The sand man
- Top Gear (seasons 29-30)
- under fire
- Unsuspected
September 2022
- Ada Twist, Scientist (Season 3)
- Bastard!! -Heavy Metal, Dark Fantasy- (Season 1 – Part 2)
- bee and puppy
- buy my house
- Call the Midwife (Season 11)
- Chef’s Table: Pizza
- Cobra Kai (Season 5)
- Cocomelon (Season 6)
- Cyberpunk: Edge Runners
- Dahmer – Monster: The Jeffrey Dahmer Story
- Dated and related
- Design Miami
- Devil in Ohio
- Diary of a gigolo
- Dogs in Space (Season 2)
- Dynasty (Season 5)
- Eat the Rich: The GameStop Saga
- El Rey, Vicente Fernandez
- Trapped
- Counterfeits
- Destiny: The Winx Saga (Season 2)
- The floor is lava (season 3)
- Flower of Evil
- Fortune Seller: A Scam on TV / I Want
- Come on, Dog. Go! (Season 3)
- Gymnastics Academy: a second chance
- Raised from heartache
- human playground
- I survived a crime
- In the dark (season 4)
- Indian Predator: The Diary of a Serial Killer
- Inside the World’s Toughest Prison (Season 6)
- Intervention (Season 21)
- Iron Chef: Mexico
- Jamtara – Sabka Number Ayega (Season 2)
- The World of Karma (Season 4)
- Little woman
- LOL House of Surprises
- The love between fairy and devil
- Love Is Blind: After the Altar (Season 2)
- Merli. Sapère Aude (Season 2)
- My Little Pony: Make Your Mark (Chapter 2)
- Narco Saints
- Off hook
- Once upon a small town
- Only for love
- ghost puppies
- Power Rangers: Dino Fury (Season 2 – Part 2)
- Roswell, New Mexico (Season 4)
- Samurai Rabbit: The Usagi Chronicles (Season 2)
- Holy
- Our mother’s sins
- Snabba Cash (Season 2)
- Storytime book: accompanied reading
- Term
- Thai Cave Rescue
- The brave
- The Empress
- The Fabulous Lives of Bollywood Wives (Season 2)
- The girls in the background
- The Great British Baking Show (Collection 10 / Season 3)
- The imperfect
- The least expected day: in the Movistar team (Season 3)
- The disappearance of Lørenskog
- The Wiggles: on your marks, get set, move! (Season 3)
- The world of Wiggles
- Too Hot to Handle: Brazil (Season 2)
- Who likes my follower?
- You are nothing special
Pictured Above: Evan Peters in Netflix’s ‘Dahmer – Monster: The Jeffrey Dahmer Story’